Pampers Introduces a Very Special Diaper for the World's Smallest Babies

P&G Brand Debuts Unique Product and Ad for World Prematurity Day

Published On
Nov 08, 2017

Editor's Pick

Procter & Gamble Co.'s Pampers is launching a new flat diaper for premature babies too delicate even for existing preemie products, including babies with extremely low birth weight, severe skin issues, jaundice and gastrointestinal complications.

P&G worked with March of Dimes on the effort. The new product features in an ad from Saatchi & Saatchi, set to a version of "Fight Song" by Rachel Platten (It replaced an earlier version featuring the Rocky classic "Eye of the Tiger," all to the end of celebrating "the littlest fighters").


Nov 08, 2017
Brand :
Client :
Regional Account Director :
Rachel Poad
Account Director :
Ciara Siegel
Account Manager :
Keegan Fiertl
Account Executive :
Gloria Yi
Chief Creative Officer :
Javier Campopiano
Executive Creative Director :
Richie Glickman
Associate Creative Director :
Liz Harrison
Associate Creative Director :
Jody Zorn
Head of Integrated Production :
Jenny Read
Senior Producer :
Emily Green
Head of Business Affairs :
Robin Oksenhendler
Strategic Planner :
Julie Dombreval
Digital Director :
Melissa Hochman
Production Company :
Director :
Elle Ginter
Executive Producer :
Preston Lee
Line Producer :
Todd Huskisson
Post Production :
Crew Cuts
Editor :
Jake Jacobsen
Executive Producer :
Nancy Jacobsen
Post Producer :
Diana Seldin
Post Producer :
Stephanie Norris
Colorist :
Eric Schwalbe
Music Company :
Duotone Audio Group
Managing Director :
David Leinheardt
Creative Director :
Jack Livesey
Executive Producer :
Ross Hopman
Producer :
Gio Lobato
Agency :
Saatchi & Saatchi

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