Pampers Introduces a Very Special Diaper for the World's Smallest Babies
P&G Brand Debuts Unique Product and Ad for World Prematurity Day
By
Jack Neff
Published On
Nov 08, 2017
Editor's Pick
Procter & Gamble Co.'s Pampers is launching a new flat diaper for premature babies too delicate even for existing preemie products, including babies with extremely low birth weight, severe skin issues, jaundice and gastrointestinal complications.
P&G worked with March of Dimes on the effort. The new product features in an ad from Saatchi & Saatchi, set to a version of "Fight Song" by Rachel Platten (It replaced an earlier version featuring the Rocky classic "Eye of the Tiger," all to the end of celebrating "the littlest fighters").
Credits
- Date
- Nov 08, 2017
- Brand :
- Pampers
- Client :
- Pampers
- Regional Account Director :
- Rachel Poad
- Account Director :
- Ciara Siegel
- Account Manager :
- Keegan Fiertl
- Account Executive :
- Gloria Yi
- Chief Creative Officer :
- Javier Campopiano
- Executive Creative Director :
- Richie Glickman
- Associate Creative Director :
- Liz Harrison
- Associate Creative Director :
- Jody Zorn
- Head of Integrated Production :
- Jenny Read
- Senior Producer :
- Emily Green
- Head of Business Affairs :
- Robin Oksenhendler
- Strategic Planner :
- Julie Dombreval
- Digital Director :
- Melissa Hochman
- Production Company :
- Sanctuary
- Director :
- Elle Ginter
- Executive Producer :
- Preston Lee
- Line Producer :
- Todd Huskisson
- Post Production :
- Crew Cuts
- Editor :
- Jake Jacobsen
- Executive Producer :
- Nancy Jacobsen
- Post Producer :
- Diana Seldin
- Post Producer :
- Stephanie Norris
- Colorist :
- Eric Schwalbe
- Music Company :
- Duotone Audio Group
- Managing Director :
- David Leinheardt
- Creative Director :
- Jack Livesey
- Executive Producer :
- Ross Hopman
- Producer :
- Gio Lobato
- Agency :
- Saatchi & Saatchi
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Project Type
