Pampers Introduces a Very Special Diaper for the World's Smallest Babies
P&G Brand Debuts Unique Product and Ad for World Prematurity Day
Nov 08, 2017
Procter & Gamble Co.'s Pampers is launching a new flat diaper for premature babies too delicate even for existing preemie products, including babies with extremely low birth weight, severe skin issues, jaundice and gastrointestinal complications.
P&G worked with March of Dimes on the effort. The new product features in an ad from Saatchi & Saatchi, set to a version of "Fight Song" by Rachel Platten (It replaced an earlier version featuring the Rocky classic "Eye of the Tiger," all to the end of celebrating "the littlest fighters").