Centraal Beheer : Live Accidents

More fun than sticking your face in a hole.

Published On
Feb 10, 2010

Editor's Pick

For Centraal Beheer's "Just Call Us" campaign, DDB Amsterdam placed staged "accidents" throughout the city. Passersby could step into these accidents, take pictures, and then upload them to the Just Call Us website. Users then voted on the best photos, and those that got the most votes were used in the outdoor poster component of the campaign.