Reebok's New Spokes-Athlete Is . . . a Chicken
Campaign via Venables & Partners Encourages Consumers to Live 'Free Range'
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Nike previously unleashed an angry chicken onto the streets in one of its famous ads via Wieden & Kennedy, Portland. Now Reebok, along with agency Venables Bell & Partners, has put a high-energy fowl at the heart of its new campaign. Here, an exuberant clucker escapes from his cell at a chicken farm, running free across field and plain only to be stopped in its tracks by a shocking billboard exposing another entrapped species: humans at the gym. Finally, he spots a group of outdoor fitness enthusiasts and carries on with his journey.
The ad, directed by Biscuit Filmworks' Noam Murro, is part of Reebok's new "Free Range" campaign. As part of the effort, Reebok found people who posted online New Year's resolutions that meshed with the brand's ethos. It will be sending them, packaged in an egg carton, one-of-a-kind tees emblazoned with their 2015 goals. It's also asking the dedicated athletes to share their experiences with the tag #livefreerange.
Credits
- Date
- Jan 12, 2015
- Brand :
- Reebok
- Client :
- Reebok
- Executive Creative Director :
- Paul Venables
- Executive Creative Director :
- Will McGinness
- Creative Director :
- Tom Scharpf
- Creative Director :
- Erich Pfeifer
- Associate Creative Director :
- Eric Boyd
- Art Director :
- Byron Del Rosario
- Copywriter :
- Meredith Karr
- Copywriter :
- Allan Eakin
- Director, Integrated Production :
- Craig Allen
- Head of Strategy :
- Michael Davidson
- Senior Brand Strategist :
- Jake Bayham
- Production Company :
- Biscuit
- Director :
- Noam Murro
- Director, Photography :
- Simon Duggan
- Executive Producer :
- Shawn Lacy
- Executive Producer :
- Colleen O'Donnell
- Line Producer :
- Jay Veal
- Editing Company :
- Rock Paper Scissors
- Editor :
- Stewart Reeves
- Visual Effects :
- A52
- Visual Effects Producer :
- Heather Johann
- Telecine :
- A52
- Sound Design :
- 740 Sound
- Sound Designer :
- Rommel Molina
- Music :
- Elias Arts
- Mix :
- 740 Sound
- Assistant Editor :
- Luke McIntosh
- Producer :
- Leah Carnahan
- Executive Producer :
- Dave Sellars
- Executive Producer :
- Angela Dorian
- Visual Effects Supervisor :
- Andy McKenna
- CG Lead :
- Andy Wilkoff
- Visual Effects Producer :
- Jennifer Sofio Hall
- Composer :
- Fritz Doddy
- Executive Creative Director :
- Vinnie LoRusso
- Creative Director :
- Mike Goldstein
- Executive Producer :
- Ann Haugen
- Producer :
- Katie Overcash
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