Yeo Valley : Live in Harmony

Yeo yeo yeo. Down on the fizzy

Published On
Oct 10, 2010

Editor's Pick

Yeo Valley and BBH London take a long drink from the "unexpected white people rapping" well, with watchable results in a new campaign for the U.K. organic foods brand.

Live in Harmony, shot on location at Yeo Valley's farm in Somerset, features videogenic "farmers" rapping about dairy and sustainable farming.

The campaign includes a new Yeo Valley web site, a YouTube channel and Facebook and Twitter presence.

The brand will also launch a Farmony online game.


Oct 11, 2010
Brand :
Yeo Valley
Client :
Yeo Valley
Creative Team :
Simon Pearse
Creative Team :
Emmanuel Saint M'leux
Creative Director :
Rosie Arnold
Producer :
Glenn Paton
Production Company :
Director :
Julien Lutz
Producer :
Emma Butterworth
Director, Photography :
Alex Barber
Post Production :
Editing/Editing House :
Steve Ackroyd @ Final Cut
Sound Director :
750 MPH
Agency :
Creative Lead :
Eric Chia
Digital Producer :
Sarah Barclay
Production Manager :
Jon Wiltshire
Tech Director :
Jim Hunt
Tech Lead :
Craig Dodd
Production Company :
Waste Creative
Project Lead :
Visar Statovci
Creative Director :
Mike Petricevic
Front End Developer/Technical Lead :
Shane McCartney
Back-End Developer :
Brett Meyer

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Project Type