Grab a Steak from the 'Live' Grill, Have it Delivered to Your House

LIDL Creates Video Feed of Grill to Promote Meat Products

Published On
Jul 17, 2013

Editor's Pick

Here's your chance to stare at a hot grill without feeling the burn -- and get some meat to boot. MRM Worldwide Romania works with LIDL to promtoe its grill products with "The Live Social Grill." The feed shows a hot grill on LIDL's Facebook page, with steaks and meat thrown on it every 45 minutes. All you have to do is "grab" it from the grill. and the meat will be delivered straight to your house. 

Credits

Date
Jul 17, 2013
Brand:
Lidl
Client:
Lidl
Agency:
MRM Worldwide
Chief Creative Officer:
Nir Refuah
Chief Technology Officer:
Dany Manea

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Project Type