Microsoft Windows 8 : Live Tile Experiment

Step on the tile, get a live performance.

Published On
Nov 06, 2012

Editor's Pick

To promote Windows 8 and its "live tile" feature, which displays real time information from apps, McCann Oslo decided to bring the idea to life in 3D form on the streets of Oslo. As a famous Norwegian band, Datarock, played behind a facade in a makeshift bar on a busy street, pedestrians, curious about the noise coming from a bar, were encouraged to step on a giant lit -up tile on the street. When someone stepped onto the tile, the wall fell down and the band spilled out.The film was made by McCann Oslo and Motion Blur and was directed by Hallvar Witzoe.

Credits

Date
Nov 06, 2012
Brand:
Microsoft Windows 8
Client:
Microsoft Windows 8
Agency:
McCann-Oslo
Production:
Motion Blur

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Project Type