CW : Live Twitter Feed in Print -- 2

There's a cellphone in my ad!

Published On
Sep 24, 2012

Editor's Pick

The CW and media agency OMD have teamed up for a "video-in-print" magazine insert in Entertainment Weekly, that adds a 3G data connectivity chip into paper to create a pretty cool integration of the digital and the tangible.

The paper insert will have a super-thin cellphone screen that exhibits a "Live Twitter Feed" to spotlight the chatter behind Fall's newest shows. The screen will also display a video featuring the stars of new CW series, "Emily Owens, MD." Check out more photos on the right.

Credits

Date
Sep 24, 2012
Brand:
CW
Client:
CW
Agency:
OMD
Chief Innovation Officer:
Jonathan Haber
West Coast Director:
Marc Simons
Associate Director:
Naz Riahi
Executive Vice President, Marketing:
Rick Haskins
Vice President, Media Strategies:
Caty Burgess

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Project Type