Lowe's 'Fix in Six' Vines Hit the Real World in Windows of New York Store
Home Improvement Tips Become Charming In-Store Installations
Editor's Pick
Home-improvement retailer Lowe's is bringing its "Fix in Six" Vine campaign to life, creating animated window displays of household tips at one of the retailer's first two Manhattan locations.
The "Fix in Six" push, created by BBDO N.Y., provides six-second tutorials on quick and easy home-improvement tips like microwaving a sponge to kill germs and using walnuts to mask scratches in wood. To build buzz for the new Lowe's location in the Chelsea District of Manhattan, the agency illustrated two new fixes in the store's windows that cater to city living: painting a room a light color to make it look bigger and hanging a bike from the ceiling to save space.
On busy 6th Avenue, passersby stop to take pictures, videos or just examine the detailed installation, built by the company that makes the iconic holiday windows for Saks Fifth Avenue and Bloomingdale's: Spaeth Design. A 15-person team constructed the two window displays in one month, about half the time it would typically take a design of this scale.
The splashy installation be up for the month of August and will be broadcast on Periscope this Wednesday. It will be taken down to finish constructing the new store, which opens in September.
Read the full story on Adage.com.
Credits
- Date
- Aug 03, 2015
- Brand :
- Lowe's
- Client :
- Lowe's
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Lauren Connolly
- Executive Creative Director :
- Tim Bayne
- Senior Creative Director :
- Mike Sweeney
- Senior Creative Director :
- Molly Adler
- Associate Creative Director, Art Director :
- Carolyn Davis
- Associate Creative Director/Writer :
- Matthew Page
- Senior Vice President, Group Planning Director :
- Emily Viola
- Executive Producer :
- Kristen Tomborello
- Executive Vice President, Senior Director :
- Jim Reath
- Senior Vice President, Senior Director (Digital and Emerging Platforms) :
- Bob Estrada
- Vice President, Director :
- Andrew DeBenedictis
- Account Supervisor :
- Tyler Harris
- Interactive Producer :
- Mo Twine
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