Vodka Brand Uses Real Grass in Posters
Ukrainian brand wants to position itself as eco-friendly
Published On
Jun 11, 2013
Editor's Pick
To launch vodka brand Nemiroff Distinct, and position it as a clean, "eco-friendly" vodka, Ukrainian agency Banda incorporated real grass into posters and let it grow. The posters appeared in restaurants and bars around the city of Kiev.
Credits
- Date
- Jun 12, 2013
- Brand :
- Nemiroff Distinct
- Client :
- Nemiroff Distinct
- Agency :
- Banda-Kyiv
- Creative Director :
- Pavel Klubnikin
- Senior Art Director :
- Egor Petrov
- Senior Copywriter :
- Yaroslav Serdiuk
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