O2 : Load and Go - Elasticated

A branded content series that plays on a popular Brit series

Published On
Sep 08, 2009

Editor's Pick

British mobile company O2 launches its new Load & Go service with a branded content series that appears during commercials breaks in the popular Channel 4 show, Hollyoaks.

Created by agency The Outfit and directed by Gordon Anderson out of Academy Films' content division, the branded episodes incorporate plot points from the adjacent Hollyoaks episode.