Cafe Joe : Location Based Print Ad
QR code leads to a latte.
Published On
Jul 22, 2012
Editor's Pick
Israeli coffee shop chain Cafe Joe put print ads with QR codes into newspapers leading readers straight to a free cup of their coffee. The idea was that readers could scan the ad, getting a link with mapping directions to their nearest branch, where they could redeem a coupon for a free cup of coffee - and finish reading their paper. Y&R Tel Aviv created the campaign.
Credits
- Date
- Jul 23, 2012
- Brand :
- Cafe Joe
- Client :
- Cafe Joe
- Agency :
- Young & Rubicam-Israel
- Chief Creative Officer :
- Benni Bronski
- Creative Director :
- Sagi Blumberg
- Creative Director :
- Roy Cohen
- Art Director :
- Dan Kashani
- Copywriter :
- Liron Ben Yakov
- Copywriter :
- Maayan Dar
- Executive Client Director :
- Danirl Meirovich
- Studio Manager :
- Lena Feldman
- Studio :
- Oran Yekutiel
- Programmer :
- Gabi Kazav
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