Too Busy Chewing Juicy Fruit? Talk via Arm Farts Instead

Juicy Fruit's First Campaign for a Decade Isn't Afraid to Gross You Out

Published On
Jan 13, 2015

Editor's Pick

Wrigley gum brand Juicy Fruit's first TV campaign for over a decade centers around the idea that you have to find other ways to communicate when chewing the gum because it's "so sweet you can't help but chew."

The campaign goes for pretty puerile humor -- one spot shows guys in a locker room conversing through "arm farts," while another spot sees kids in the back of a car communicate via their zippers because their mouths, of course, are too busy chewing Juicy Fruit. The campaign is by DDB Chicago and directed by Tool's Benjamin Weinstein.

Credits

Date
Jan 13, 2015
Brand:
Juicy Fruit
Client:
Juicy Fruit
Agency:
DDB-Chicago
Chief Creative Officer:
John Maxham
Executive Vice President, Executive Creative Director:
Mark Gross
Creative Director:
Matt Collier
Creative Director:
Wayne Robinson
Creative Director:
Bart Culberson
Executive Vice President, Executive Director, Integrated Production:
Diane Jackson
Vice President, Executive Producer:
Will St. Clair
Producer:
Luke LiManni
Production Manager:
Scott Terry
Audio Engineer:
Nicholas Papaleo
Audio Assistant:
Bobby Lord
Audio Producer:
Stacey Simcik
Senior Vice President, Group Strategy Director:
David Chriswick
Director, Strategy:
Matt Mullen
Global Business Director:
Heather Stuckey
Senior Vice President, Group Business Director:
Kate Christiansen
Production Company:
Tool
Managing Director, Live Action:
Oliver Fuselier
Executive Producer:
Robert Helphand
Producer:
Jason Manz
Director, Photography:
Marcelo Durst
Post Production Company:
Filmworkers
Executive Producer:
Derek De Board
Producer:
Casey Swircz
Colorist:
Fred Keller
Creative Director/Flame Artist:
Rob Churchill
Post Production Company:
Spot Welders
Editor:
Kevin Zimmerman
Edit Assistant:
Sophie Kornberg
Producer:
Denise Brown
Executive Producer:
Carolina Sanborn
Managing Partner:
David Glean
Post Production Company:
Butter
Sound Designer:
Fred Szymanski
Executive Producer:
Ian Jeffreys
Producer:
Annick Mayer
Post Production Company:
Vitamin Pictures
Associate Creative Director/3D Lead Artist/Compositor:
Sam Gierasimczuk
3D Modeler:
Michael Siegel
Executive Creative Director:
Danny DelPurgatorio
Executive Producer:
Larissa Berringer
Director:
Benji Weinstein

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Project Type