Too Busy Chewing Juicy Fruit? Talk via Arm Farts Instead
Juicy Fruit's First Campaign for a Decade Isn't Afraid to Gross You Out
Jan 13, 2015
Wrigley gum brand Juicy Fruit's first TV campaign for over a decade centers around the idea that you have to find other ways to communicate when chewing the gum because it's "so sweet you can't help but chew."
The campaign goes for pretty puerile humor -- one spot shows guys in a locker room conversing through "arm farts," while another spot sees kids in the back of a car communicate via their zippers because their mouths, of course, are too busy chewing Juicy Fruit. The campaign is by DDB Chicago and directed by Tool's Benjamin Weinstein.