Too Busy Chewing Juicy Fruit? Talk via Arm Farts Instead
Juicy Fruit's First Campaign for a Decade Isn't Afraid to Gross You Out
Published On
Jan 13, 2015
Editor's Pick
Wrigley gum brand Juicy Fruit's first TV campaign for over a decade centers around the idea that you have to find other ways to communicate when chewing the gum because it's "so sweet you can't help but chew."
The campaign goes for pretty puerile humor -- one spot shows guys in a locker room conversing through "arm farts," while another spot sees kids in the back of a car communicate via their zippers because their mouths, of course, are too busy chewing Juicy Fruit. The campaign is by DDB Chicago and directed by Tool's Benjamin Weinstein.
Credits
- Date
- Jan 13, 2015
- Brand :
- Juicy Fruit
- Client :
- Juicy Fruit
- Agency :
- DDB-Chicago
- Chief Creative Officer :
- John Maxham
- Executive Vice President, Executive Creative Director :
- Mark Gross
- Creative Director :
- Matt Collier
- Creative Director :
- Wayne Robinson
- Creative Director :
- Bart Culberson
- Executive Vice President, Executive Director, Integrated Production :
- Diane Jackson
- Vice President, Executive Producer :
- Will St. Clair
- Producer :
- Luke LiManni
- Production Manager :
- Scott Terry
- Audio Engineer :
- Nicholas Papaleo
- Audio Assistant :
- Bobby Lord
- Audio Producer :
- Stacey Simcik
- Senior Vice President, Group Strategy Director :
- David Chriswick
- Director, Strategy :
- Matt Mullen
- Global Business Director :
- Heather Stuckey
- Senior Vice President, Group Business Director :
- Kate Christiansen
- Production Company :
- Tool
- Managing Director, Live Action :
- Oliver Fuselier
- Executive Producer :
- Robert Helphand
- Producer :
- Jason Manz
- Director, Photography :
- Marcelo Durst
- Post Production Company :
- Filmworkers
- Executive Producer :
- Derek De Board
- Producer :
- Casey Swircz
- Colorist :
- Fred Keller
- Creative Director/Flame Artist :
- Rob Churchill
- Post Production Company :
- Spot Welders
- Editor :
- Kevin Zimmerman
- Edit Assistant :
- Sophie Kornberg
- Producer :
- Denise Brown
- Executive Producer :
- Carolina Sanborn
- Managing Partner :
- David Glean
- Post Production Company :
- Butter
- Sound Designer :
- Fred Szymanski
- Executive Producer :
- Ian Jeffreys
- Producer :
- Annick Mayer
- Post Production Company :
- Vitamin Pictures
- Associate Creative Director/3D Lead Artist/Compositor :
- Sam Gierasimczuk
- 3D Modeler :
- Michael Siegel
- Executive Creative Director :
- Danny DelPurgatorio
- Executive Producer :
- Larissa Berringer
- Director :
- Benji Weinstein
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