Logitech : El General

The rap that changed history.

Published On
Jan 08, 2013

Editor's Pick

The Tunisian Jasmine Revolution, which took place in the early part of January 2011, had an unlikely hero in the form of El Generale, a 21-year-old Tunisian rapper who released a song called "Head of State" that late came to be known as the anthem of the revolution to overthrow the government. Logitech and DOJO's excellent "Power to the Music" campaign, which looks at key historical moments when music changed everything, presents a new film that tells El Generale's story -- and how it was the spark that set off protests that changed Tunisian history forever.

Credits

Date
Jan 08, 2013
Brand:
Logitech
Client:
Logitech
Agency:
DOJO
Executive Creative Director:
Geoff Edwards
Executive Creative Director:
Mauro Alencar
Director:
Paul Hunter
Production Company:
PRETTYBIRD
Creative Director:
Chris Masse
Copywriter:
Justin Kramm
Art Director:
John O'Hea
Executive Producer:
Ali Brown
Producer:
Mark Hall
Director, Photography:
Frederik Backar
Production Designer:
Ged Clarke
Editor:
Stephen Berger
Executive Producer:
Saima Awan
Producer:
Jennifer Miller
Colorist:
Stefan Sonnenfeld @ Co. 3
Visual Effects Supervisor:
Darren Orr
Visual Effects:
Spy Post
Visual Effects Producer:
Lori Joseph
Sound Designer:
Stephen Dewey
Sound Design:
Machine Head
Audio Engineer:
Joaby Deal
Audio Producer:
One Union
Editorial:
Final Cut
Producer:
David Verhoef
Co-Founder/Executive Producer:
Kerstin Emhoff

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Project Type