The “Ultimate Summer” Campaign

Published On
Sep 11, 2019

Description

We were asked to create a new buying occasion that the Ultimate Ears team could sell into retailers, create an increase in sales, all without discounting product. The challenge was to create a campaign that drove brand awareness, created this sales lift and also gave the sales team the vision and tools they needed to successfully sell the program into key retailers.

We rallied behind the idea that summer season is the time of year to be bold… a time to bring people together to create memories, go on adventures, and live life out loud. Summer is for road trips, impromptu water fights, spontaneously jumping into the ocean, and hooking a big fish and your Ultimate Ears speaker is the key to always traveling with music, without having to worry about getting it wet.

We landed on the line “Ultimate Summer - Powered by Ultimate Ears”. This line signifies that the time is now to have music with you at every turn of your biggest and most bold summer yet and your waterproof, wireless, bluetooth speaker from Ultimate Ears would be the key to never experiencing silence.

 

Results:

  • BestBuy picked up the campaign and used the assets on their website for the entire month of July

  • Campaign CTRs were substantially higher than what Logitech typically realize

Credits

Date
Sep 11, 2019
Agency:
Response Marketing
Partner Strategist:
Carolyn Walker
Account Executive:
PJ Cochrane
VP Creative:
Steve Badowski
ACD:
Matt Durand
Copywriter:
Jason Rose
Client:
Logitech
Head of Integrated Marketing for Americas:
Jonathan Johnson
Head of Integrated Marketing for Music Category:
Anne Costello

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