Westfield : LOLiday Cards

Happy LOLidays.

Published On
Nov 28, 2011
LOLiday Cards

Editor's Pick

Evolution Bureau (the creators or Elf Yourself) has come up with another way to send humorous holiday greetings, with a new mobile app and website for mall company Westfield.

The LOLiday Cards app which launched on Black Friday, uses augmented reality technology to let you insert your photo into a variety of scenarios (such as kissing an elf, wearing reindeer antlers or becoming a Nutcracker soldier) and create a free, personalized e-card. As well as emailing it to all your friends, you can also share it via Facebook and Twitter.

You can take part either by visiting a special LOLiday Card location in Westfield malls and downloading the app, or remotely by visiting the LOLiday cards website.

Westfield will also offer a LOLiday-themed 3D Art Experience in malls, showcasing the optical-illusion artwork of streetpainter Tracy Lee Stum. Shoppers can pose and photograph themselves within a LOLiday floor mural created by Stum, and then share their photos through email, Facebook or Twitter (#LOLiday).

Credits

Date
Nov 29, 2011
Brand :
Westfield
Client :
Westfield
Agency :
EVB
Executive Creative Director :
Stephen Goldblatt
Art Director :
Jeremy Stewart
Copywriter :
Chris Mead
Designer :
Devin Croda
Director, Technology :
Aaron McGuire
Director, Client Services :
Cary Savas
Executive Producer :
Craig Batzofin
User Experience/Information Architecture :
Almitra Inocencio

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