Westfield : LOLiday Cards
Happy LOLidays.

Editor's Pick
Evolution Bureau (the creators or Elf Yourself) has come up with another way to send humorous holiday greetings, with a new mobile app and website for mall company Westfield.
The LOLiday Cards app which launched on Black Friday, uses augmented reality technology to let you insert your photo into a variety of scenarios (such as kissing an elf, wearing reindeer antlers or becoming a Nutcracker soldier) and create a free, personalized e-card. As well as emailing it to all your friends, you can also share it via Facebook and Twitter.
You can take part either by visiting a special LOLiday Card location in Westfield malls and downloading the app, or remotely by visiting the LOLiday cards website.
Westfield will also offer a LOLiday-themed 3D Art Experience in malls, showcasing the optical-illusion artwork of streetpainter Tracy Lee Stum. Shoppers can pose and photograph themselves within a LOLiday floor mural created by Stum, and then share their photos through email, Facebook or Twitter (#LOLiday).
Credits
- Date
- Nov 29, 2011
- Brand :
- Westfield
- Client :
- Westfield
- Agency :
- EVB
- Executive Creative Director :
- Stephen Goldblatt
- Art Director :
- Jeremy Stewart
- Copywriter :
- Chris Mead
- Designer :
- Devin Croda
- Director, Technology :
- Aaron McGuire
- Director, Client Services :
- Cary Savas
- Executive Producer :
- Craig Batzofin
- User Experience/Information Architecture :
- Almitra Inocencio
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