Scrabble : Lonely Q

Blank is a man of the world.

Published On
Nov 14, 2012

Editor's Pick

Did you know that the "Blank" Scrabble tile was an adventurous, art-loving, golfer? Or that he was the life of every party? Pereira & O'Dell give life to Scrabble tiles with a new broadcast, social and online campaign that explores the personalities of "P," "Q," and "Blank" as they come to terms with their parts in the world -- or on a Scrabble board.

The television spots will appear in France, Latin America, Spain, Germany and Mexico, with a social component on Scrabble's Facebook page. A documentary-style short film featuring the tiles will also appear online.


Nov 15, 2012
Brand :
Client :
Agency :
Pereira O'Dell
Vice President, Games Marketing :
Nick Karamanos
Chief Creative Officer :
PJ Pereira
Executive Creative Director :
Jaime Robinson
Creative Director :
Aricio Fortes
Creative Director :
Paulo Coelho
Art Director :
Keli Linehan
Copywriter :
Charlie Wolff
Executive Agency Producer :
Jeff Ferro
Agency Producer :
Monica Wilkins
Production Company :
Director :
Jeff Low
Executive Producer :
Shawn Lacy
Producer :
Colleen O'Donnell
Line Producer :
Mary Beth Jenner
Director, Photography :
Igor Jadue-Lillo
Editorial Company :
Editor :
Inome Callahan
Assistant Editor :
Jaime Kruse
Assistant Editor :
Peter Geiger
Assistant Editor :
Michael Pavloni
Executive Producer :
Gina Locurcio
Graphics :
Music :
Track :
Original Track
Director, Global Marketing :
Elizabeth Grampp
Senior Director, Marketing :
Rebecca Cottrell
Marketing Manager :
David Schwartz
Associate Marketing Manager :
Blake Knight

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