Samsung Gear : A Long Time Coming
72andSunny Spot Features Wearable Tech as an 'Evolution' of Classic T.V. Gadgetry
Editor's Pick
Inspector Gadget predicted not only Apple's Siri, but he also foresaw the Samsung Galaxy Gear, the tech giant's foray into the world of wearable technology. To promote the new device, a pair of spots from 72andSunny makes a nostalgic play, tapping into smartwatches from pop culture's past to whet consumers' appetite for a piece of tech that's finally arrived. The first spot, directed by Furlined's Stuart Parr, reads almost like a lux jewelry lineup, displaying against a black backdrop a lineup of hi-tech wristbands from classic television shows, from "Knight Rider," to "The Jetsons" to "Star Trek," accompanied by related sound clips
A second spot produced out of Epoch cuts together clips of characters such as Captain Kirk, Penny from "Inspector Gadget" and Maxwell Smart from "Get Smart" connecting to others' through their wrists, showing that after all these years, it's Samsung that has finally made reality what was once a longstanding piece of pop culture fiction.
Credits
- Date
- Oct 07, 2013
- Brand :
- Samsung Gear
- Client :
- Samsung Gear
- Agency :
- 72andSunny
- Editorial :
- Arcade Edit
- Editor :
- Paul Martinez
- Chief Executive Offier/Partner :
- John Boiler
- Executive Creative Director/Partner :
- Jason Norcross
- Creative Director/Writer :
- Barton Corley
- Creative Director/Designer :
- Travis Britton
- Head of Film Production :
- Sam Baerwald
- Executive Producer :
- Nicole Haase
- Senior Producer :
- Angelo Mazzamuto
- Production Coordinator :
- Jamie Glass
- Executive Producer :
- Michael Pardee
- Creative Director :
- Rob Trent
- Lead Flame Artist :
- Joey Brattesani
- Flame Artist :
- Michael Vaglienty
- Flame Artist :
- Rob Winfield
- Flame Artist :
- Jan Cilliers
- Flame Artist :
- Colleen Brattesani
- Computer Graphics :
- Rick Grandy
- Design :
- Tony Meister
- Visual Effects Producer :
- Stacy Kessler Aungst
- Visual Effects Producer :
- Ryan Meredith
- Editorial :
- Arcade Edit
- Assistant Editor :
- Carmen Hu
- Executive Producer :
- Nicole Visram
- Assistant Editor :
- Glenn Teel
- Assistant Editor :
- Vanessa Yuille
- Color :
- The Mill
- Colorist :
- Adam Scott
- Executive Producer :
- LaRue Anderson
- Production Company :
- Epoch
- Executive Producer :
- Melissa Culligan
- Director, Photography :
- Autumn Cheyenne Durald
- Producer :
- Kirsten Thon-Webb
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