72andSunny Spot Features Wearable Tech as an 'Evolution' of Classic T.V. Gadgetry
Oct 07, 2013
Inspector Gadget predicted not only Apple's Siri, but he also foresaw the Samsung Galaxy Gear, the tech giant's foray into the world of wearable technology. To promote the new device, a pair of spots from 72andSunny makes a nostalgic play, tapping into smartwatches from pop culture's past to whet consumers' appetite for a piece of tech that's finally arrived. The first spot, directed by Furlined's Stuart Parr, reads almost like a lux jewelry lineup, displaying against a black backdrop a lineup of hi-tech wristbands from classic television shows, from "Knight Rider," to "The Jetsons" to "Star Trek," accompanied by related sound clips
A second spot produced out of Epoch cuts together clips of characters such as Captain Kirk, Penny from "Inspector Gadget" and Maxwell Smart from "Get Smart" connecting to others' through their wrists, showing that after all these years, it's Samsung that has finally made reality what was once a longstanding piece of pop culture fiction.