BA's Interactive, Plane-Recognizing Billboards Take the Direct Grand Prix at Cannes
Kids Get up, Point at Planes in Ogilvy out-of-Home Campaign
Published On
Nov 25, 2013
Editor's Pick
Talk about a cool billboard. OgilvyOne U.K.'s new ads in Piccadilly Circus and Chiswick in the U.K. feature little tykes that get up, and point at planes as they fly by in the sky overhead -- but only if they're British Airways planes. They even feature the flight number, and where it's coming from, or going to. Smart way to get across information on all the destinations the airline flies to.
The Billboards won the Direct Grand Prix at the Cannes Lions International Festival of Creativity. Read the adage.com story for details.
For more of the goings on at Cannes, tune into Creativity's "The Best of Cannes."
Credits
- Date
- Nov 25, 2013
- Brand :
- British Airways
- Client :
- British Airways
- Agency :
- Ogilvy & Mather
- Agency :
- OgilvyOne-UK
- Executive Creative Director :
- Emma De La Fosse
- Executive Creative Director :
- Charlie Wilson
- Creative Director :
- Jon Andrews
- Creative Director :
- Andy Davis
- Concept :
- Jon Andrews
- Creative Technologist :
- Lorenzo Spadoni
- Project Manager :
- Julie-Laure Coassin
- Production Company :
- Patricia Murphy Films
- Director :
- Patricia Murphy
- Producer :
- Robert Michaels
- Media Owner :
- Storm Post Production
Need a credit fix? Contact the Creativity Editors
Project Type
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