Intel Honors Blind Mountaineer In Latest 'Look Inside' Spot
Latest Short Film Will Also Link To Twitter Campaign
Feb 05, 2014
Intel continues its Look Inside series of films about inspirational people with another moving 90 second short from Venables Bell + Partners. This one is about Erik Weihenmayer, a mountaineer who's climbed the seven highest summits on earth. The big reveal is that he's also blind. As with the other case studies, it's sensitively and movingly filmed in reverse -- starting at the top of a mountain and ending with the moment he finds the motivation to keep pushing the boundaries of what's possible. Christopher Hewitt of Knucklehead directed.
Intel has also launched a social media program, where if Weihenmayer video is re-tweeted 2,900 times, Intel will donate $30,000 to No Barriers USA, a non-profit that helps people with disabilities to embark on recreational adventure.