Intel continues its Look Inside series of films about inspirational people with another moving 90 second short from Venables Bell + Partners. This one is about Erik Weihenmayer, a mountaineer who's climbed the seven highest summits on earth. The big reveal is that he's also blind. As with the other case studies, it's sensitively and movingly filmed in reverse -- starting at the top of a mountain and ending with the moment he finds the motivation to keep pushing the boundaries of what's possible. Christopher Hewitt of Knucklehead directed.
Intel has also launched a social media program, where if Weihenmayer video is re-tweeted 2,900 times, Intel will donate $30,000 to No Barriers USA, a non-profit that helps people with disabilities to embark on recreational adventure.