Mick Ebeling, founder of The Ebeling Group and Not Impossible Labs, is the subject of Intel's latest addition to its Look Inside campaign featuring inspirational people (previous films, also by agency Venables Bell + Partners, have featured blind mountaineer Erik Weihenmayer and 16 year old medical pioneer Jack Andraka.) The film tells how, after reading about a boy named Daniel who lost both his arms during the civil war in South Sudan, Ebeling traveled to Africa armed with 3D printers, Intel 2-in-1s and spools of plastic. There he established the world's first 3D prosthetic printing lab.
Digital and social elements to the campaign will include a Twitter campaign which will see Intel pose the question, "Who's your Daniel?," inviting the world to submit videos or tweets suggesting a new way to apply technology to a problem. There will also be an interactive YouTube interview with Ebeling and a series of teaser videos on Vine and Instagram that will feature the 3D printing process as well as the assembly of a prosthetic arm.
Ebeling is also the executive producer of "Getting Up: The Tempt One Story", winner of the Audience Award at the 2011 Slamdance Film Festival. The piece, which we covered in 2009, was about Ebeling's experience meeting with ALS sufferer and artist Tony Quan. Ebeling won accolades for a project where he helped Quan write the first piece of graffiti he has in six years, using technology that turn eye signals, into art.