Peru : From Loreto for Loreto

Loreto, Peru goes to Loreto, Italy.

Published On
Jul 23, 2012

Editor's Pick

Last year, Y&R Peru and the Peruvian country brand sent Peruvian celebrities to Peru, Nebraska, to tell them about their "rights" as honorary Peruvians, through a giant display of Peruvian culture. Now, the Cannes Lions-winning stunt gets a follow-up, this time, across the Atlantic.

A delegation from Loreto, Peru, goes to Loreto, Italy, to share with them the history and culture of the Amazonian jungle, where the Peruvian Loreto is. The idea is: You're from Loreto too, you just don't know it yet.

Credits

Date
Jul 24, 2012
Brand :
Peru
Client :
Peru
Agency :
Young & Rubicam-Peru
Executive Creative Director/Production :
Flavio Pantigoso
Head of Art :
Christian Sanchez
Copywriter :
Flavio Pantigoso
Script Technical Consultancy :
Christopher Vsquez
Script Technical Consultancy :
Gino Bernabe
General Manager :
Eduardo Grisolle
Executive Agency Producer :
Patricia de la Cuba
Agency Producer :
Malena Mellado
Production :
Cine70 Films
Director :
Ricardo Maldonado
Assistant Director :
Lorena Salazar
Production Art Director :
Michael Spitzer
Executive Producer :
Paola Pastrana
Field Production :
Prisma Producciones
Field Producer :
Roxana Rivera
Field Producer :
Javier Sono
Field Production Coordinator :
Eliana Illescas
Production Company :
Far Out Films

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Project Type