Coming out is tougher than teenage heartbreak for LGBTQ kids in this campaign aimed at parents

Love has everything to do with it in spots from the Los Angeles LGBT Center

Published On
Oct 14, 2019

Editor's Pick

For many LGBTQ people, coming out is an experience fraught with emotional and legal repercussions. Right now, the U.S. Supreme Court is debating whether employers can fire people solely because of their sexuality.

LGBTQ young people face the awful possibility of condemnation from their parents and family, and a new campaign for the Los Angeles LGBT Center shows the traumatic consequences of that rejection. Timed for National Coming Out Day last week, a pair of films are aimed at parents confused about how they should act when their child comes out.

The first spot, directed by Station Film’s Lena Beug, compares typical teenage heartbreak—a first love, not fitting in at school—to the anguish inflicted by angry parents who can’t handle the news they’ve just been given. The spot is accompanied by a cover of Tina Turner's “What’s Love Got to Do With It?” performed by Rose Cousins. A companion spot gives the vignettes happier outcomes, because the parents have learned to accept their children as they are.


The campaign by RPA is running in TV, digital, social and cinema placements donated by Hulu, National CineMedia, Spectrum, Twitch, Twitter and Tubi. It will also be shared by esports franchise Team Liquid.


Oct 14, 2019
Agency :
Client :
Los Angeles LGBT Center
Director of Marketing & Communications :
Kelly Freter
Director of Strategic Initiatives :
Alan Acosta
SVP/Chief Creative Development :
Jason Sperling
CD/Copywriter :
Krystle Mullin
CD/Art Director :
Ariel Shukert
SVP/Director of Video Production :
Isadora Chesler
Associate Digital Producer :
Wynt Curliano
VP Director Business Affairs :
Maria Del Homme
Business Affairs Manager :
Bianca Villasenor
Account Supervisor :
Tyler Brockington
Manager Digital Strategy :
Hanna Samad
Supervisor Digital Strategy :
Tyler Sweeney
Intern Digital Strategy :
Hannah Messner
Intern Art Direction :
Ashley Cardwell
VP/Director Public Relations :
Britt McColl
Public Relations Supervisor :
Sara Morgan
Production Company :
Station Film
Director :
Lena Beug
Executive Producer :
Caroline Gibney
Line Producer :
Julie Lee
Director of Photography :
Wyatt Troll
Casting Director :
Shane Liem
Editorial :
Union Editorial
Editor :
Christopher Huth
Executive Producer :
Caryn Maclean
Senior Producer :
Susan Motamed
Assistant Editor :
Jean Taylor Cassidy
Senior Producer :
Logan Aries
Graphic Artist :
Mannix Rickenbacher
Online Artist :
Carolyn Woods
Sound Engineer Mixer :
Milos Zivkovic
Managing Partner :
Michael Raimondi
Executive Producer :
Joe Ross
Telecine :
Electric Theatre Collective
Telecine Artist :
Ruth Wardel
Color Producer :
Oliver Whitworth
Executive Producer :
Kate Hitchings
Singer/Performance :
Rose Cousins
Publisher/Songwriter :
Terry Britten
Publisher/Songwriter :
Graham Lyle

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