Why Is Red Robin Chopping Off Guys' Man Buns?

It's All About Being Healthy for the New Year

Published On
Jan 04, 2017

Editor's Pick

Red Robin has a bizarre approach to encouraging you to cut carbs for the New Year -- by suggesting that you start with your man bun.

In a funny new social video from KBS+, the restaurant chain has put that oh-so-2016 male 'do on the chopping block, a cheeky metaphor promoting its new "Wedgie Style" menu offering allowing diners to switch the buns on their burgers with lettuce wraps.

The film is also featured on a website, where visitors can see more healthy hacks from the restaurant.


Jan 04, 2017
Brand :
Red Robin
Client :
Red Robin
Agency :
KBS-New York
Global Chief Creative Officer :
Patrick Scissons
Creative Director :
Deb Maltzman
Creative Director :
Angela Denise
Senior Art Director :
Stephanie Del Rosal
Senior Copywriter :
Meredith Young
Art Director :
Mike Mierz
Integrated Producer :
Emily Steele
Head of Production :
Jenny Read
Executive Producer :
Kim Jose
Associate Producer :
George Marks
Post Producer :
Joe DiMaio
Director :
Matt Pizzano
Line Producer :
Christina Woolston
Senior Editor :
Vic Barczyk
Assistant Editor :
Jeff Dirdack
Motion Graphic Artist :
Anna Pascual
Senior Content Business Affairs Manager :
Cindy Hoffman
Group Business Leader :
Ritu Sharma
Business Director :
Emily Robbins
Account Executive of Business Leadership :
Mitch Katz
Audio Mix :
Sonic Union
Mix :
Paul Weiss
Color :
Irving Harvey
Colorist :
Samuel Gursky

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Project Type