Lost Pet? No Problem. A Digital Native Locates His Iguana With the Help of HP
TV Ad Links to Interactive Campaign Using Vine, Twitter and More
Editor's Pick
Having yesterday announced to the world that it's splitting itself in two, HP has kicked off an integrated campaign that uses the story of a boy and his lost pet iguana to show off its product range. The campaign, by 180 LA, illustrates how HP's technology is connected.
The TV ad introduces us to a cute and self-assured little boy whose loss of iguana Ralph -- "He's what you call a runner" -- doesn't seem to faze him in the slightest. Being a smart young digital native, he knows how to get him back, and goes about doing it using a range of HP products from laptops to inkjet printers to its ink-cartridge delivery service.
Interactive elements in the campaign, using the hashtag #FindRalph, include YouTube videos, Vines from well-known Vine users such as Robbie Ayala, and a microsite where people can help locate Ralph on a map and tweet his location to win prizes from HP.
Credits
- Date
- Oct 07, 2014
- Agency :
- 180 LA
- Brand :
- HP
- Client :
- HP
- Chief Executive Offier :
- Michael Allen
- Chief Creative Officer :
- William Gelner
- Creative Director :
- Zac Ryder
- Creative Director :
- Adam Groves
- Copywriter :
- Will Gorman
- Art Director :
- Jay Morrison
- Art Director :
- Steve Couture
- Head of Production :
- Natasha Wellesley
- Production Coordinator :
- Danny Nouri
- Head of Account Management :
- Chad Bettor
- Associate Director :
- Paul Kinsella
- Coordinator :
- Marie Simoni
- Head of Planning :
- Jason Knight
- Planning Director :
- Erica David
- Account Planner :
- Andrew Zakim
- Production Company :
- Imperial Woodpecker
- Director :
- Simon McQuoid
- Director, Photography :
- Jo Willems
- Producer :
- Anita Wetterstedt
- Editorial Company :
- Cut + Run
- Editor :
- Steve Gandolfi
- Managing Director :
- Michelle Eskin
- Executive Producer :
- Carr Schilling
- Head of Production :
- Amburr Farls
- Assistant Editor :
- Sean Fazende
- Recording Studio :
- Eleven Sound
- Mixer :
- Jeff Payne
- Assistant Mixer :
- Ben Freer
- Executive Producer :
- Suzanne Hollingshead
- Colorist :
- Adam Scott
- Online/Visual Effects :
- The Mill
- Visual Effects Supervisor/Lead Flame Artist :
- Andy Dill
- Executive Producer :
- Enca Kaul
- Head of Production :
- Ryan Green
- Producer :
- Kait Boehm
- Music Composer :
- Ty Unwin
- Executive Producer :
- Erin Goodsell
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