Virgin Radio : Louder is Better

Pardon my French.

Published On
Oct 04, 2011

Editor's Pick

French radio station Virgin is debuting a new strapline, "Louder is Better," with television spots that tickle your funny bone, featuringa French mother inadvertently lip-syncing along to the Black Eyed Peas. A dedicated YouTube channel also lets users play around with the volume, where the content of the video gets crazier as the volume increases.

Credits

Date
Oct 05, 2011
Brand :
Virgin Radio
Client :
Virgin Radio
Agency :
Buzzman
Creative Director :
Georges Mohammed-Chrif
Art Director :
We Are From L.A.
Copywriter :
We Are From L.A.
TV Producer :
Vanessa Barbel
TV Producer :
Elodie Jonquille
TV Producer :
Elodie Poupeau
Art Buyer :
Elodie Poupeau
Art Buyer :
Elodie Jonquille
Art Buyer :
Vanessa Barbel
Digital Producer :
Laurent Marcus
Digital Producer :
Julie Bourges
Film Production :
Iconoclast
Film Director :
We Are From L.A.
Web Production :
Lumini

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Project Type