Louis Vuitton : Word

Yasiin Bey pays tribute to Muhammad Ali.

Published On
Jul 31, 2012

Editor's Pick

Yasiin Bey, aka Mos Def, Ogilvy France and director Stuart McIntyre of Steam Films pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever. Bey recites two poetic speeches (made famous by the boxer) in a dark, shadowy boxing rings while graphic designer Niels Shoe Meulman elaborates on the words with his gorgeous calligraphy. The entire campaign can be seen here.

Credits

Date
Jul 31, 2012
Brand:
Louis Vuitton
Client:
Louis Vuitton
Director:
Stuart McIntyre
Production Company:
Steam Films
Creative Director:
Kurt Novack
Copywriter:
Amandine Fabian
Art Director:
Adrien Havet
Video Production:
Steam Films
Sound Production:
Apollo Studio
Sound Production:
Yan dal Santo
Typographer/Designer:
Niels Shoe Meulman
Agency:
Ogilvy France

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Project Type