eBay : Love to Give Episode 1

How to conduct a proper freakout.

Published On
Nov 14, 2010

Editor's Pick

Comedian Samantha Bee stars in this online holiday Love to Give campaign for EBay, inspired by Xmas present freakout videos found on sites like Youtube. Created out of Mekanism, the effort consists of a multi-episode web series starring Bee, who encourages visitors to upload their own video freakouts onto the site. It also includes a Facebook app, the Unwrap Attack Creator, which lets users customize gift opening scenarios in which they, or their friends, blast off or shed tears of joy after unwrapping surprises.


Nov 15, 2010
Production Company :
Agency :
Brand :
Client :
Executive Creative Director/Creative Director :
Tommy Means
Creative Director :
Andre Ricciardi
Associate Creative Director :
Kevin Mulroy
Executive Producer :
Jason Harris
Senior Integrated Producer :
Bud Johnston
Interactive Producer :
Mia Andersen
Director, Technology :
Eric Muller
Art Director :
Paulo Selliti
Producer :
Angie Revell
1st Assistant Director :
Damon Escudero
Director, Photography :
Andy Lillian
Editor :
Lasse Jarvi
Music :
Sound Design/Mix :
Jeremiah Moore
Graphics :
Courtney Booker

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Project Type