Coke Promotes Recycling With an Animated Love Story Crafted Entirely Out of Packaging
More Than 1,500 Bottles and Cans Were Used in Production
Jul 29, 2017
Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film, portraying a love story between a plastic Coke and Fanta bottle, that is crafted entirely out of recyclable packaging.
The set for "Love Story," by Ogilvy & Mather Berlin, was created by Berlin-based duo Cris Wiegandt and Lacy Barry who used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater and Honest bottles and cans during production. In the story, the two plastic bottles banter about their romance, and how they kept giving another a 'second chance' after being recycled again and again.
The ad premiered on the U.K.'s Channel 4 on Friday July 28 and will continue on cinema, digital and social media throughout the summer. It's part of Coca-Cola Great Britain's new sustainable packaging strategy, which sees the company aim to recover all its packaging, as well as setting the ambition to increase recycled PET in bottles from 25 per cent to 50 per cent by 2020.