A Wall of Screens Introduces Viewers to Verizon's Higher Wireless Speeds
Spot Promotes Faster Mobile Speeds for 461 U.S. Cities
Aug 31, 2016
Verizon is promoting the introduction of higher wireless speeds with its new Verizon LTE Advanced technology with a spot in which the visuals are broadcast on a wall of different mobile devices' screens.
The ad, by McCann New York, sets out the scale of the technology -- which brings 50 per cent faster speeds to mobile users in 461 U.S. cities -- by stating that Americans didn't set out to build the "good enough" Canyon or write the "good enough" American novel.