'Rogue One: A Star Wars Story' Trailer Is Here -- Brace Yourself for Plummeting Productivity
Stop What You're Doing, Everybody, and Watch It Now!
Apr 07, 2016
Lucasfilm should really be legally required to give economists advance warning that it's going to release a new "Star Wars" trailer. Because we can't help but wonder what sort of dent the surprise arrival of a teaser trailer for "Rogue One: A Star Wars Story" will do to worker productivity across the world.
Not only will millions watch it again and again -- at work and at home (but mostly at work) -- but entertainment writers and superfans will have no choice but to drop everything so they can obsessively deconstruct the 100-second video. And then, of course, everyone else will have to read and debate those deconstructions.