The campaign is by Goodby Silverstein & Partners. "Every NFL team has its superstitions that players and fans believe will give them a competitive edge. Tostitos Lucky Bags uses these traditions to turn every team bag into a good luck charm," explains Jeff Gillette, creative director, in a statement.
NFL Lucky Bags will be available regionally at retail in team markets starting Aug.14. Additionally, fans can share how they get ready for game day with their own unique rituals using the hashtag #LuckyBags for a chance to be featured on Tostitos' Twitter, Instagram or Facebook channels.