The Lucky Iron Fish Project Wins Product Design Grand Prix at Cannes

Geometry Global's Design Helped Supplement Cambodians' Diets

Published On
Jun 24, 2015

Editor's Pick

The Lucky Iron Fish Project, by Geometry Global in Dubai, has won the Product Design Grand Prix at Cannes. The project helped supplement Cambodians' iron-deficient diets by creating a fish-shaped piece of iron for cooking pots.

In Cambodia, much of the population lives on a diet of fish and rice and so suffers from iron deficiency, leading to anemia and other serious health conditions. The simple solution is to cook a small piece of iron in the same pot with a meal for 10 minutes, providing 75% of the iron a family needs. The dilemma was that people were happy to use the iron slab as a doorstop but wouldn't toss it into the cooking pot. Geometry Global created the fish-shaped piece of iron, and after nine months of trials and tests, a 55% drop in iron deficiency was recorded.

For more on the jury's deliberations, and today's other Cannes winners, head over to AdAge.com.

Credits

Date
Jun 24, 2015
Brand:
Lucky Iron Fish Project
Client:
Lucky Iron Fish Project
Agency:
Geometry Global-Dubai

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Project Type
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