Lufthansa is the latest brand to leverage Airbnb for a unique marketing idea -- it's now selling tickets through the lodging site. The Lufthansa listing explains, "Our cabin isn't in the woods, but in the sky! Personal food and beverage service at 910 km/h. Multimedia entertainment is included in our Lufthansa Premium Economy Seat from Frankfurt to NYC and WiFi is available. Includes return flight."
The listing promotes one couch-type bed in a shared room with four bathrooms. Amenities include TV, AC, heating, wireless internet. Not included are breakfast, kitchen, a pool or fireplace, and, as to be expected, smoking is not allowed.
Prices run at $792 a night--only one-night stays available, but return flight is included.
According to a Lufthansa spokesperson, the campaign started on July 22 to promote Premium Economy flights from Frankfurt to New York. 48 hours following the campaign's introduction, Lufthansa's social media channels had 600,000 impressions related to the offer.
An Airbnb spokesperson said that Lufthansa came up with the idea on its own, and that Airbnb is not currently working with airline brands to encourage them to sell seats through the platform. Previously, however, Airbnb did team with KLM when it listed an apartment on in an airplane and with Virgin America on a program that allowed the airline's Elevate members to earn points through their Airbnb stays.