Lufthansa puts a new perspective on travel in a new campaign that will explore the concept of "Heimweh," a German word meaning homesickness or longing for home, kicking off with a mini-documentary about two brothers exploring their Japanese heritage.
The five-minute social media film, "Volcano of Our Childhood," follows two Danish designers, Satoru and Kiyoshi Inoue, who were raised in Copenhagen but have Japanese parents. Via both animation and live-action scenes, it shows them on a journey to Japan to explore a volcano in Kagoshima that always featured in their father's bedtime stories. As a result, they are inspired to create a ceramics range made from volcanic ash.
The film is by German digital agency Neuland Herzer. It's intelligently done, thought-provoking stuff, and that's the intention. Brian Bray, head of creation at the agency, said in a statement: "The Inoue brothers draw inspiration from two worlds and are the perfect protagonists for the #inspiredby homesickness campaign. We hope that the complex concepts of 'home' and 'homesickness' will be discussed, and that everyone can find their own definition of the terms so they can pursue their own personal experiences."