Luke Sullivan : Thirty Rooms to Hide In

Like The Shining, but way funnier.

Published On
Jun 27, 2011

Editor's Pick

Luke Sullivan, author of the classic advertising manual Hey Whipple, Squeeze This, is about to release his next book, Thirty Rooms to Hide In, Insanity, Addiction, and Rock 'n' Roll in the Shadow of the Mayo Clinic., which he describes as "The Shining. . .but funnier." The memoir, to be officially released on July 3, the 45th anniversary of his father's death, captures Sullivan's life growing up with his five brothers and mother Myra, hiding from their dad, an orthopedic surgeon at the Mayo-Clinic whom he describes as having been "radioactively alcoholic" and "insane."

Sullivan uses the book to uncover the real history of what happened in his Minnesota household, recollections of which had started to congeal over the years into "memories of memories." The memoir is his attempt to get as close to the real reality, through interviews, deep dives into archives, family diaries and his mother's letters to his father. Ultimately, the book reveals the Sullivan matriarch as an unlikely hero who managed to raise six sons while surviving psychological abuse in an era where women could expect little help from others.

The video featured here is part of Sullivan's push for the book, which includes this website and other "home movies." The book can be purchased digitally through Amazon, Barnes and Noble, iTunes and on hard copy via Blurb on demand.


Jun 27, 2011
Luke Sullivan
Luke Sullivan
Luke Sullivan

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