People can enter to win the trips via the Airbnb Trips platform by submitting a response to a thematic prompt on the contest page. The one hundred most creative entries will be chosen as winners. They'll stay in an Airbnb accommodation and receive one ticket to one of the experiences offered.
The trips are specially curated by experts chosen by Vice and include some unique opportunities to partake in experiences inspired by Vice content. For example in Cape Town, winners will collaborate with a local DJ to produce their track, which they will perform later at a party. In Paris, they'll attend their own private burlesque class, in New York, they will attend a vogueing party, and in Tokyo, they'll explore the unique nightlife of the Ni-chÅme district, which boasts the highest concentration of gay bars in the world.
Publicis-owned media agency Starcom worked on the campaign, which will run until September 1.