Smile at This Vending Machine, Get Free Syrup on Your Porridge

Lyle's Golden Syrup Cheers Up Freezing London Commuters

Published On
Jan 14, 2015

Editor's Pick

Thought we'd seen all possible permutations of the vending machine? Think again. Lyle's Golden Syrup dispensed some warmth to commuters on a frigid winter's day this morning at London's Victoria Station, with a vending machine that gives out free syrup if you smile at it. The six-foot-high "Smyles" machine (a replica of Lyle's well-known green-and-gold tin) uses facial recognition technology to detect a smile and pours out syrup onto a free mini-bowl of porridge. Mischief PR co-ordinated the stunt, which is designed to cheer up those depressed by January and help people feel better by starting the day with a smile.

Credits

Date
Jan 14, 2015
Agency:
Mischief PR
Brand:
Lyle's Golden Syrup
Client:
Lyle's Golden Syrup

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Project Type