Coke Puts Music Soundbites on Bottles in China

Promotion Encourages Drinkers to 'Share' Lyrics

Published On
Jun 04, 2014

Editor's Pick

Coke is putting lyrics from some of China's favorite songs on its bottles in a promotion developed by digital agency Isobar. Each bottle allows people to scan the lyric to share a short clip of the same song in social media. The shareable musical soundbites - which Isobar is calling "Musicons" -- each have a meaning which people might want to share - for example, "You are the best decision I've ever made" or "Baby I'm Sorry." They can be shared using social media apps such as Wechat.