Brand launch

Launching a brand takes guts

Published On
Jan 21, 2020

Description

Dr. Yinka Davies had her sights set on launching more than a product – she planned to lead a revolution in gut health. To bring her innovative system to the crowded wellness market, she needed a team that could help her brand story powerfully stand out from the crowd.

We worked with Dr. Davies to bring her ideas to life, kicking things off with a brand workshop to nail down branding and positioning. Next, we dug into designing the delivery system that would set this high-potency probiotic apart. Then came the website, brand guide, media guide, manifesto video, on-site photo shoots, and strategy – all the pieces and parts needed to make a living product come alive digitally.

While the first batch was brewing, a custom Shopify website captured contact information to lock in the first round of orders and start building hype around the product's launch.

We internalized the essence of LYVECAP to craft a manifesto that would inspire and guide all who come in contact with the brand, from employees to customers to athlete ambassadors.

A revolution in gut wellness begins.

HOW WE PLUGGED IN:

- Strategy

- Development

- Design

- Copy

- Photography

- Video production

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Credits

Date
Jan 21, 2020
Agency:
VOLTAGE
Client:
LYVECAP
Creative Strategy:
Eric Fowles
Creative Director:
Andrew McGuire

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Project Type