M Night School : M Night School

A lesson for M Night.

Published On
Apr 11, 2011

Editor's Pick

Chris Baker, a copywriter at BBDO and the man behind foul-mouthed word tutorial site The Fucking Word of the Day, has teamed with Eric Roller and Vanessa Castaneda to launch his latest creation, M Night School, a crusade to send filmmaker M Night Shyamalan back to film school to "get the help we all so desperately need."

Visitors to the site are asked to donate $1. If the site reaches its $150,000 target, a giant check will be presented to the filmmaker to go toward his education, and the awards presentation will be filmed. If he refuses, the money will go toward a scholarship for a budding filmmaker who submits his or her work on the site. That winner will be chosen at a film festival later this year. Should the site fail to raise $150,000, all donations will be returned. At press time, the site was $149,867 away from reaching its goal.

Credits

Date
Apr 11, 2011
Brand:
M Night School
Client:
M Night School
Copywriter:
Eric Roller
Concept:
Chris Baker
Copywriter:
Chris Baker
Art Director/Designer:
Vanessa Castaneda
Product Idea:
Eric Roller

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Project Type