Kraft : Mac & Cheese TV

Are your tweets cheesy enough for TV?

Published On
Mar 27, 2011

Editor's Pick

Got something genius to say about Mac & Cheese? Kraft and Crispin Porter + Bogusky are sifting through your cheesy comments on Twitter to find source material for a spot that will air on The Conan O'Brien Show and Lopez tonight on TBS, according to Kraft Macaroni & Cheese Senior Brand Manager Noelle O'Mara.

Kraft and Crispin will be choosing five tweets and throughout the day the spots will be shot by Bob Industries' Bob Odenkirk on multiple sets in L.A. O'Mara says one of those will be chosen to air on TBS tonight, while the rest will be featured on the Kraft Mac & Cheese Facebook page. Tune in there or on the brand's Twitter feed to see the contenders.


Mar 28, 2011
Brand :
Client :
Agency :
Crispin Porter Bogusky
Vice President, Group Creative Director :
Bill Wright
Worldwide Chief Creative Officer :
Rob Reilly
Vice President, Group Creative Director :
James Dawson-Hollis
Interactive Group Creative Director :
Matt O'Rourke
Associate Creative Director :
Cliff Leicht
Associate Creative Director :
Wendy Leicht
Art Director :
Bryan Denman
Copywriter :
Kent Carmichael
Senior Designer :
Doug Menezes
Executive Producer :
Chad Hopenwasser
Integrated Producer :
Carolyn Johnson
Production Company :
Bob Industries
Director :
Bob Odenkirk
Executive Producer :
T.K. Knowles
Production Supervisor :
Anthony Harman
Line Producer :
Diane Castrup
Director, Photography :
Adam Sherer
Post Production :
Plus Productions
Editorial Company :
Plus Productions
Editor :
Adam Nikolaidis
Editor :
Wayde Samuel
Assistant Editor :
Daniel Reitzenstein
Editorial Producer :
Idalia Deshon
Music Company :
Beacon Street Studios
Executive Integrated Music Producer :
Adrea Lavezzoli
Visual Effects Company :
Plus Productions
Executive Integrated Music Producer :
Andrew Feltenstein
Sound Designer :
Eddie Alonso
Visual Effects :
Adam Nikolaidis
Visual Effects Producer :
Idalia Deshon
Content Management Supervisor :
Tamsin Mariner
Content Supervisor :
Spencer Holmes
Content Manager :
Sara Horner
Assistant Content Manager :
Carrie White

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