Macklemore and Ryan Lewis Give Surprise Performance on an NYC Bus for Grammys
TBWA Rigs Up Stunt to Announce that Duo Will Perform During Event
Published On
Jan 15, 2014
Editor's Pick
Ryan Lewis and Macklemore apparently hopped up on a bus in New York, then regaled passengers with a surprise performance of "Can't Hold Us," in a TBWA effort to announce that they will be performing during the Grammy Awards on Jan 26. But this is the Internet, and this is a potentially viral video, so critics are out in full force on YouTube, where the video is housed, asking pretty spot-on questions about whether this was staged or not. Did nobody notice the cameras? And how is the front of the bus entirely empty?
Credits
- Date
- Jan 15, 2014
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- TBWA/Chiat/Day-New York
- Chief Creative Officer :
- John Norman
- Executive Creative Officer :
- Fabio Costa
- Creative Director :
- Bob Rayburn
- Creative Director :
- Rick Utzinger
- Senior Art Director :
- Jenn Tranbarger
- Executive Director, Integrated Production :
- Richard O'Neill
- Senior Producer :
- David Hoogenakker
- Business Affairs Director :
- Linda Daubson
- Executive Business Affairs Manager :
- Lisa Lipman
- Senior Business Affairs Manager :
- Mimi Hirsch
- Group Planning Director :
- Rad Tollett
- Associate Director, Communications Strategy :
- Ian Carey
- Production Company :
- Tool N.A.
- Director :
- Geordie Stephens
- Executive Producer :
- Brian Latt
- Executive Producer :
- Oliver Fuselier
- Executive Producer :
- Danielle Peretz
- Executive Producer :
- Dustin Callif
- Producer :
- Jeff Tanner
- Director, Photography :
- Stefan Cpzaky
- Editorial Company :
- CUTTERS EDITORIAL
- Editor :
- Chris Hafner
- Editor :
- Jacob Kuehl
- Assistant Editor :
- TJ Lasure
- Executive Producer :
- Josianne Cote
- Producer :
- Sasha Grubor
- Sound Director :
- Play Sound
- Producer :
- Lauren Cascio
- Mixer :
- Ryan Sturup
- Assistant :
- Hermann Thumann
- Executive Creative Director :
- Patrick ONeill
- Senior Copywriter :
- Anne Sanguinetti
Need a credit fix? Contact the Creativity Editors
Project Type
Related work
Barnardo's: This storybook aims to reassure children anxious about the pandemic
Barnardo's: Snarling hyenas symbolize bullies in this spot by kids' charity Barnardo's
Barnardo's: Land Rover is '70 years young' in anniversary ad with lots of kids but not a car in sight
