Rob Gronkowski Fronts a Hair Band in Latest Spot for Madden NFL 17
Gronk Tears It up on Stage
Editor's Pick
Earlier this year, Super Bowl MVP Von Miller showed off mad dance skills to rival Justin Bieber for EA Sports' Madden NFL 17. Now, the game publisher is giving us the gift of New England Patriots' Rob Gronkowski -- fronting a hair band.
Gronk tears it up on stage with a long, mangy do,' outfitted in a fringed leather jacket and mesh shirt, performing a cover of Bon Jovi's "Livin' on a Prayer," with lyrics entreating gamers to put together the perfect team (which includes himself):
"I'll keep myself open all day. Running all the routes and making the plays and stuff ... and stuff. I'm saying you should look at the Madden team you've got. You need a solid tight end let me fill that slot. You've got receivers but they're not quite big enou-ugh. So give me a shot. Whoah-oh you're half way there, whoah-oh but you need another player. My giant hands will make us champs I swear whoah-oh with the right amount of flair."
The spot is part of EA Sports' holiday push, much of which will kick off before Thanksgiving. It was created out of Heat and directed by Matt Lenski of Arts & Sciences.
Credits
- Date
- Nov 10, 2016
- Brand :
- EA Sports
- Client :
- EA Sports
- Agency :
- Deloitte Digital
- Chief Creative Officer/Executive Creative Director :
- Steve Stone
- Creative Director :
- Anna Rowland
- Creative Director :
- Warren Cockrel
- Associate Creative Director :
- Nichole Geddes
- Associate Creative Director, Art Director :
- Nichole Geddes
- Associate Creative Director, Copywriter :
- Mitch Gage
- Director, Integrated Production :
- Joyce Chen
- Producer :
- Hannah Murray
- General Manager :
- Aaron Lang
- Account Director :
- JT Pierce
- Account Supervisor :
- Julia Wu
- Account Manager :
- Molly Reynolds
- Business Affairs :
- Jennifer Kennedy
- Advertiser :
- Electronic Arts
- Chief Marketing Officer :
- Chris Bruzzo
- Chairperson :
- Dana Marineau
- Global Creative Director :
- Dustin Shekell
- Global Creative Advisor :
- Jessica English
- Vice President, Marketing :
- Anthony Stevenson
- Senior Director, Product Marketing :
- Joshua Rabenovets
- Product Manager :
- Jennica Pearson
- Production Company :
- Arts & Sciences
- Director :
- Matt Lenski
- Director, Photography :
- Darko Suvac
- Managing Director :
- Mal Ward
- Head of Production :
- Christa Skotland
- Line Producer :
- Dina Oberley
- Editorial :
- No. 6
- Editor :
- Graham Turner
- Assistant Editor :
- Randy Baublis
- Executive Producer :
- Carr Shilling
- Producer :
- Allison Dettelbach
- Visual Effects Company :
- Electric Theatre Collective
- Visual Effects Supervisor/2D Lead :
- John Price
- 2D Flame :
- Fefo De Souza
- 2D Assistant :
- Soyoun Lee
- 2D Assistant :
- Tommy Smith
- After Effects :
- Matt Andrews
- Colorist :
- Aubrey Woodiwiss
- Managing Director :
- Kate Hitchings
- Executive Producer :
- Louisa Cartwright
- Producer :
- Therese Mayer
- Music :
- Beacon Street Studios
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Executive Producer :
- Adrea Lavezzoli
- Mixer :
- Rommel Molina
- Senior Mixer :
- Kate Vadnais
Need a credit fix? Contact the Creativity Editors
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