Gronk tears it up on stage with a long, mangy do,' outfitted in a fringed leather jacket and mesh shirt, performing a cover of Bon Jovi's "Livin' on a Prayer," with lyrics entreating gamers to put together the perfect team (which includes himself):
"I'll keep myself open all day. Running all the routes and making the plays and stuff ... and stuff. I'm saying you should look at the Madden team you've got. You need a solid tight end let me fill that slot. You've got receivers but they're not quite big enou-ugh. So give me a shot. Whoah-oh you're half way there, whoah-oh but you need another player. My giant hands will make us champs I swear whoah-oh with the right amount of flair."
The spot is part of EA Sports' holiday push, much of which will kick off before Thanksgiving. It was created out of Heat and directed by Matt Lenski of Arts & Sciences.