Madden NFL : Paul Rudd & Ray Lewis Interview

Explore this epic rivalry.

Published On
Aug 21, 2012

Editor's Pick

San Francisco agency Heat presents the lifelong rivalry between Paul Rudd and linebacker Ray Lewis, a competition anchored by the duo's shared fondness for Madden NFL 13. In "Interview," the two trade barbs in an Office-style setup, and end on a particularly heartwarming note when Rudd remarks that he doesn't even play Madden with anybody else.

You can check out the other videos and explore the rivalry on YouTube.


Aug 21, 2012
Madden NFL
Madden NFL
Heat-San Francisco
Executive Creative Director/Production:
Steve Stone
Creative Director:
Warren Cockrel
Associate Creative Director:
Anna Rowland
Senior Copywriter:
James King
Senior Art Director:
John Verrochi
Senior Art Director:
Richard Fischer
Content Producer:
Vera Kacurova
Executive Content Producer:
Brian Coate
Business Affairs Director:
Russ Nadler
Creative Director:
Nei Caetano
Content Producer:
Mark Rasoul
Senior Director Advertising and Media:
Dana Glazer Marineau
Director Advertising and Media:
Dustin Shekell
TV Production Company:
Hungry Man
Executive Producer:
Cindy Becker
Wayne McClammy
Editorial Company:
Hutch & Co.
Jane Hutchins
Assistant Editor:
Joaquin Machado
Post Production:
The Mill, LA
Adam Scott
Flame Artist:
Gizmo Rivera
Sabrina Elizondo
Recording Studio:
One Union Recording
Recording Studio:
SF & Lime Studios
Joaby Deal
Lauren Mask
Web Production Company:
The Nerdery
Executive Content Producer:
Jaime Chiang

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