Goodby and B-Reel have launched an animated, content-filled destination for Frito-Lay that shows how even the oddest of characters can find their soulmate.
With the underlying objective being to promote the intrinsic bond between chips and dips, the two parties have developed a site that's somewhat reminiscent of Poke's Orange Unlimited effort
. Visitors can navigate up and down through a vast landscape that begins in the sky and ends below the sea in the "Jalapeno Highway". In between, you'll encounter various whimsical characters that you can click on to match them with their soulmate. The site also includes a "School of Rockfish" where you can compose your own tunes as well as a variety of Easter eggs including games and animated short films that are hidden in various characters.