McCann Worldgroup and Sony Xperia's global campaign, which features spots directed by Wes Anderson, has launched its first full length commercial. Anderson translated an eight-year-old boy's fantastical imaginings of how a Sony Xperia smartphone works into a beautiful stop-motion animation video. With help from Laika/house, the video is about the "tiny robots" that make the phone work.

The campaign is called 'Made of Imagination,' with more TV, print, digital, OOH and retail deployments waiting in the wings.