Sony Xperia : Made of Imagination

Inside a little boy's imagination.

Published On
Mar 21, 2012

Editor's Pick

McCann Worldgroup and Sony Xperia's global campaign, which features spots directed by Wes Anderson, has launched its first full length commercial. Anderson translated an eight-year-old boy's fantastical imaginings of how a Sony Xperia smartphone works into a beautiful stop-motion animation video. With help from Laika/house, the video is about the "tiny robots" that make the phone work.

The campaign is called 'Made of Imagination,' with more TV, print, digital, OOH and retail deployments waiting in the wings.


Mar 22, 2012
Brand :
Sony Xperia
Client :
Sony Xperia
Agency :
McCann Worldgroup
Chairman/Chief Creative Offier :
Linus Karlsson
Vice Chairman/Executive Creative Director :
Andreas Dahlqvist
Executive Vice President, Executive Creative Director :
Tom Murphy
Executive Vice President, Executive Creative Director :
Sean Bryan
Senior Vice President/Executive Producer :
Greg Lotus
Vice President/Creative Director :
Jason Schmall
Vice President/Creative Director :
Mat Bisher
Copywriter :
Ryan Montanti
Art Director :
Richard Kluver
Production :
Moxie Pictures
Director :
Wes Anderson
Executive Producer :
Dan Levinson
Producer :
Jeremy Dawson
Producer :
Molly Cooper
Production :
President/Executive Producer :
Lourri Hammack
Animation Director :
Mark Gustafson
Producer :
Rebecca Bowen
Design/Art Direction :
Nelson Lowry
Associate Art Director :
Julian Laverdiere
Editor :
Andy Weisblum
Music Supervisor :
Randall Poster
Sound Design :
Craig Henighan
Sound Engineer :
Joe O'Connell Blast Audio
Head of Production :
Roger Zorovich
Executive Producer :
Lizzie Schwartz

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Project Type