Sony Xperia : Made of Imagination
Inside a little boy's imagination.
Published On
Mar 21, 2012
Editor's Pick
McCann Worldgroup and Sony Xperia's global campaign, which features spots directed by Wes Anderson, has launched its first full length commercial. Anderson translated an eight-year-old boy's fantastical imaginings of how a Sony Xperia smartphone works into a beautiful stop-motion animation video. With help from Laika/house, the video is about the "tiny robots" that make the phone work.
The campaign is called 'Made of Imagination,' with more TV, print, digital, OOH and retail deployments waiting in the wings.
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Credits
- Date
- Mar 22, 2012
- Brand :
- Sony Xperia
- Client :
- Sony Xperia
- Agency :
- McCann Worldgroup
- Chairman/Chief Creative Offier :
- Linus Karlsson
- Vice Chairman/Executive Creative Director :
- Andreas Dahlqvist
- Executive Vice President, Executive Creative Director :
- Tom Murphy
- Executive Vice President, Executive Creative Director :
- Sean Bryan
- Senior Vice President/Executive Producer :
- Greg Lotus
- Vice President/Creative Director :
- Jason Schmall
- Vice President/Creative Director :
- Mat Bisher
- Copywriter :
- Ryan Montanti
- Art Director :
- Richard Kluver
- Production :
- Moxie Pictures
- Director :
- Wes Anderson
- Executive Producer :
- Dan Levinson
- Producer :
- Jeremy Dawson
- Producer :
- Molly Cooper
- Production :
- LAIKA/house
- President/Executive Producer :
- Lourri Hammack
- Animation Director :
- Mark Gustafson
- Producer :
- Rebecca Bowen
- Design/Art Direction :
- Nelson Lowry
- Associate Art Director :
- Julian Laverdiere
- Editor :
- Andy Weisblum
- Music Supervisor :
- Randall Poster
- Sound Design :
- Craig Henighan
- Sound Engineer :
- Joe O'Connell Blast Audio
- Head of Production :
- Roger Zorovich
- Executive Producer :
- Lizzie Schwartz
Need a credit fix? Contact the Creativity Editors
Project Type
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