Lowe's Uses Facebook 360 to Show You How to Build a Teepee

'Made in a Minute' Continues Brand's Use of Innovative Platforms to Promote DIY Ideas

Published On
Jul 29, 2016

Editor's Pick

Lowe's and agency BBDO have come up with some clever ideas for delivering helpful homemaking tips on unique digital platforms, as with the "Fix in Six" Vine campaign. Now, it's using Facebook 360 to offer up stylish DIY projects for the new "Made in Minute" push, aimed at attracting millennial customers.

Today, Lowe's debuted its first project, a perfect-for-summer idea that shows users how they can build their own teepee. The film shows a woman partaking in process---each move of the camera will show you the individual steps involved. The post also features a link to detailed instructions and a supply list.

The brand will debut its next "Made in a Minute" 360 video in August and will show users how to make a concrete table.

Credits

Date
Jul 29, 2016
Brand:
Lowe's
Client:
Lowe's
Agency:
BBDO
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Tim Bayne
Senior Creative Director:
Mike Sweeney
Senior Creative Director:
Molly Adler
Associate Creative Director, Art Director:
Carolyn Davis
Associate Creative Director:
Matthew Page
Director, Integrated Production:
David Rolfe
Executive Producer:
Kristin Tomborello
Interactive Senior Producer:
Carissa Ranelycke
Director, Music and Radio Production:
Rani Vaz
Senior Creative Director:
Jim Reath
Senior Vice President, Senior Director (Digital and Emerging Platforms):
Bob Estrada
Account Director:
Tyler Harris
Account Executive:
Marlee Caine
Senior Communications Strategist:
Nicole Landesman
Senior Planner:
Nina Hensarling
Production Company:
1stAveMachine
Director:
Nico Casavecchia
Director:
Liz Rowley
Executive Producer:
Andrew Geller
Producer:
Chadd Dorak
Music Score:
Q Department
Creative Technologist:
Bear Collins

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Project Type