Lowe's Uses Facebook 360 to Show You How to Build a Teepee
'Made in a Minute' Continues Brand's Use of Innovative Platforms to Promote DIY Ideas
Editor's Pick
Lowe's and agency BBDO have come up with some clever ideas for delivering helpful homemaking tips on unique digital platforms, as with the "Fix in Six" Vine campaign. Now, it's using Facebook 360 to offer up stylish DIY projects for the new "Made in Minute" push, aimed at attracting millennial customers.
Today, Lowe's debuted its first project, a perfect-for-summer idea that shows users how they can build their own teepee. The film shows a woman partaking in process---each move of the camera will show you the individual steps involved. The post also features a link to detailed instructions and a supply list.
The brand will debut its next "Made in a Minute" 360 video in August and will show users how to make a concrete table.
Credits
- Date
- Jul 29, 2016
- Brand :
- Lowe's
- Client :
- Lowe's
- Agency :
- BBDO
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Tim Bayne
- Senior Creative Director :
- Mike Sweeney
- Senior Creative Director :
- Molly Adler
- Associate Creative Director, Art Director :
- Carolyn Davis
- Associate Creative Director :
- Matthew Page
- Director, Integrated Production :
- David Rolfe
- Executive Producer :
- Kristin Tomborello
- Interactive Senior Producer :
- Carissa Ranelycke
- Director, Music and Radio Production :
- Rani Vaz
- Senior Creative Director :
- Jim Reath
- Senior Vice President, Senior Director (Digital and Emerging Platforms) :
- Bob Estrada
- Account Director :
- Tyler Harris
- Account Executive :
- Marlee Caine
- Senior Communications Strategist :
- Nicole Landesman
- Senior Planner :
- Nina Hensarling
- Production Company :
- 1stAveMachine
- Director :
- Nico Casavecchia
- Director :
- Liz Rowley
- Executive Producer :
- Andrew Geller
- Producer :
- Chadd Dorak
- Music Score :
- Q Department
- Creative Technologist :
- Bear Collins
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