Lowe's Uses Facebook 360 to Show You How to Build a Teepee
'Made in a Minute' Continues Brand's Use of Innovative Platforms to Promote DIY Ideas
Jul 29, 2016
Lowe's and agency BBDO have come up with some clever ideas for delivering helpful homemaking tips on unique digital platforms, as with the "Fix in Six" Vine campaign. Now, it's using Facebook 360 to offer up stylish DIY projects for the new "Made in Minute" push, aimed at attracting millennial customers.
Today, Lowe's debuted its first project, a perfect-for-summer idea that shows users how they can build their own teepee. The film shows a woman partaking in process---each move of the camera will show you the individual steps involved. The post also features a link to detailed instructions and a supply list.
The brand will debut its next "Made in a Minute" 360 video in August and will show users how to make a concrete table.