Asics : Made of Sport

Inspiring tales.

Published On
Jan 04, 2012

Editor's Pick

ASICS' latest campaign through 180 Amsterdam sets out to demonstrate that non-professional athletes can be just as inspiring as sport megastars. Six short web films (the first of which is shown here) follow individuals through their training programs. The work also encompasses print, TV and digital, to run in Europe, Asia and Oceania.