Converse's new film for its Chuck Taylor shoes takes stories from different owners all over the world -- from tatooists in China to graffiti artists in LA -- and inserts them into this superbly shot and edited film. The spot, by Anomaly, is set to a soundtrack of Parisian electro-pop by SebastiAn that boosts its cool, quirky flavor, and spearheads a wider campaign for the brand that puts all its emphasis on crowdsourcing.
French directors We Are From LA (the pair behind Pharrell William's Happy and Air France's France Is in the Air ad which launched this week) shot in London, Los Angeles and Shanghai, while editorial house Cut+Run combed the footage to select personal, funny or naturally inspirational stories or philosophies that connected with the brand's concept of "Made by you."
Print work features more than 200 portraits of worn and customized Chuck Taylors from around the world, including some from notable wearers like singer Patti Smith and artist Andy Warhol.
The campaign also includes a Google Cardboard virtual reality experience in New York's Flatiron district, co-ordinated by Tool, that allows consumers to step into the shoes of artist Ron English, actress Joanna DeLane, musician King Tuff and urban explorer Thomas Midlane.
Read more about the campaign over at AdAge.com