Chuck Taylor Wearers Tell Their Stories in This Gorgeously-Filmed Converse Ad

Cool, Crowdsourced Campaign Also Includes a Virtual Reality Experience

Published On
Mar 04, 2015

Editor's Pick

Converse's new film for its Chuck Taylor shoes takes stories from different owners all over the world -- from tatooists in China to graffiti artists in LA -- and inserts them into this superbly shot and edited film. The spot, by Anomaly, is set to a soundtrack of Parisian electro-pop by SebastiAn that boosts its cool, quirky flavor, and spearheads a wider campaign for the brand that puts all its emphasis on crowdsourcing.

French directors We Are From LA (the pair behind Pharrell William's Happy and Air France's France Is in the Air ad which launched this week) shot in London, Los Angeles and Shanghai, while editorial house Cut+Run combed the footage to select personal, funny or naturally inspirational stories or philosophies that connected with the brand's concept of "Made by you."

Print work features more than 200 portraits of worn and customized Chuck Taylors from around the world, including some from notable wearers like singer Patti Smith and artist Andy Warhol.

The campaign also includes a Google Cardboard virtual reality experience in New York's Flatiron district, co-ordinated by Tool, that allows consumers to step into the shoes of artist Ron English, actress Joanna DeLane, musician King Tuff and urban explorer Thomas Midlane.

Read more about the campaign over at AdAge.com

Credits

Date
Mar 04, 2015
Brand:
Converse
Client:
Converse
Agency:
Anomaly
Production Company:
Iconoclast
Director:
We Are From LA
Art Director:
Ben Dean
Copywriter:
Jane Cronk
Production Company:
Iconoclast
Director:
We Are From L.A.
Executive Producer:
Charles-Marie Anthonioz
Editorial Company:
Cut+Run
Editor:
Sam Ostrove
Assistant Editor:
Ryan Harrington
Executive Producer:
Raná Martin
Producer:
Ellen Lavery
Color/Telecine:
The Mill
Colorist:
Mikey Rossiter
Producer:
Natalie Westerfield
Color Correction:
Kimberly Rivero
Color Assistant:
Nate Seymour
Color Assistant:
Ashley Ayarza
Audio Post:
Audio Engine
Senior Media Planner:
Tom Goldblatt
Assistant Mixer:
Cathleen Conte
Executive Producer:
Jessica Poland
Producer:
Molly Burke
Visual Effects:
Cut+Run
Artist:
Joseph Grosso
Composer:
SebastiaAn
Chief Creative Officer:
Mike Byrne
Creative Director:
Ida Gronblom
Business Director:
Jill Ong
Account Supervisor:
Lisa Taber
Planning Director:
Alex Franklin
Business Affairs:
Carla Curry
Project Manager:
Allison Pankow
Creative Director:
Fabian Berglund
Producer:
Kennedy Davey

Need a credit fix? Contact the Creativity Editors

Project Type
Tags