Menicon : Magic 1day Menicon Flat Pack
Flatter than a pancake.
Published On
Oct 18, 2011
Editor's Pick
Party co-founder Morihiro Harano just launched his latest project, for Menicon's Magic, a new type of contact lens that come encased in what could be the flattest packaging yet. Harano teamed with Menicon on the naming, communications and package design of Magic, which comes wrapped in a sleeve that's just 1 mm thick--without that saline-filled bubble that traditionally holds lenses. When Magic's packaging is opened, the 1-day wear lens pops up like the sun, an idea that's reflected in the product's fun package design and promotions, including a website featuring Magic "Moments" and pinball, shooting and racing games.
Credits
- Date
- Oct 19, 2011
- Brand :
- Menicon
- Client :
- Menicon
- Agency :
- Party
- Creative Director :
- Morihiro Harano
- Concept :
- Morihiro Harano
- Agency :
- Dentsu
- Art Director :
- Yoshihiro Yagi
- Copywriter :
- Haruko Tsutsui
- Motion Graphics :
- Takuya Demura
- Sound Design :
- Toru Sasaki
- Producer :
- Mitsuru Yamamori
- Interactive Director :
- Yusuke Kitani
- Technical Director :
- Qanta Shimizu
- Flash Engineer :
- Minoru Sako
- Flash Director :
- Qanta Shimizu
- Flash Engineer :
- Shinya Kobayashi
- Flash Engineer :
- Shozo Okada
- Flash Engineer :
- Miyuki Tsumagari
- Programmer :
- Naoko Umeta
- Programmer :
- Jun Kuriyama
- Agency Producer :
- Koji Wada
- Agency Producer :
- Tetsuji Nose
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Project Type